Top 5 Consumer Finance Apps on iOS in Latin America: Q1 2024

In the first quarter of 2024, the top consumer finance apps on the iOS platform in Latin America demonstrated diverse performance metrics. The data, provided by Sensor Tower, highlights trends in weekly downloads and active users, offering insights into the app usage patterns in the region.

Nubank: Conta, Cartão e mais maintained a robust presence with weekly downloads fluctuating between approximately 167K and 235K. The app peaked at 235K downloads in the week of January 8. Active users ranged from around 10.7M to 11.3M, with a peak of 11.3M in early March.

PicPay: Conta, Cartão e Pix also showed consistent performance. Weekly downloads varied from 61K to 78K, with a notable increase to 78K in mid-March. Active users ranged from approximately 1.6M to 1.8M, peaking at 1.8M in early March.

CAIXA exhibited a steady increase in weekly downloads, starting at 64K in early January and reaching 77K by the end of March. Active users remained stable, fluctuating between 1.3M and 1.4M, with minimal variations throughout the quarter.

Banco Itaú: Conta, Cartão e + saw weekly downloads ranging from 42K to 54K, peaking at 54K in early January. Active users consistently hovered around 1.8M to 1.9M, maintaining a steady user base throughout the quarter.

will bank: Cartão de crédito experienced notable fluctuations in weekly downloads, with a significant peak at 87K in mid-March. Active users ranged from 411K to 461K, with a peak of 461K in early March.

For more in-depth insights and detailed data, visit Sensor Tower.